The MNL ‘Ermita’ Snapback is a limited-edition collaboration between WIP Caps, Vito Crew, and the De La Salle-College of Saint Benilde
To launch the Taft Love Movement and raise funds, we collaborated with WIP Caps to create limited edition Taft Love snapbacks as part of their MNL District series. The series was largely popularized by the emcees of FlipTop – currently the largest rap battle league in the world by YouTube views and movement followed by both students and masses. The choice to develop a cap thru an urban channel highly influenced by hiphop culture was brought about by the need to bridge the gap between the university students in the area and the local community.
They key to the launch of the movement is to create a culminating event featuring representatives of each neighborhood and sub-movements in the spirit of community-building.
The MNL ‘Ermita’ Snapback as sold on the WIP Caps website.
Vito Crew’ logo by Martin Santos; ‘Vito Crew Tour’ logo by The Kid Ninja.