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The MNL ‘Ermita’ Limited-Edition Snapback

Services Provided: apparel, art direction, Branding, cities, Event Production, social innovation

The MNL ‘Ermita’ Snapback is a limited-edition collaboration between WIP Caps, Vito Crew, and the De La Salle-College of Saint Benilde

To launch the Taft Love Movement and raise funds, we collaborated with WIP Caps to create limited edition Taft Love snapbacks as part of their MNL District series. The series was largely popularized by the emcees of FlipTop – currently the largest rap battle league in the world by YouTube views and movement followed by both students and masses. The choice to develop a cap thru an urban channel highly influenced by hiphop culture was brought about by the need to bridge the gap between the university students in the area and the local community.

The Daily Commute

Jeepneys and their distinct route signs course daily through Taft Avenue, serving residents and students alike. The Taft Love logo was developed in collaboration with “Pancy Letter”, an urban-type project by Carl Graham, to create a visual familiar to Taft’s daily inhabitants. “Sign art” is a dying art form with only a few practitioners left to conduct their business on Manila’s streets.

They key to the launch of the movement is to create a culminating event featuring representatives of each neighborhood and sub-movements in the spirit of community-building.