Taft Love is a participatory design movement, inspiring urban livability for Taft Avenue, Manila. Taft Love fosters community stakeholder participation in the design of innovative solutions to social changes. We see ourselves as one of the stakeholders empowered to contribute and facilitate innovation.
“Taft Avenue could never have been Manila’s Fifth Avenue. In its day, its urban feel was as if it was Manila’s more intimately and modestly scaled version of the Champs Elysees in Paris. Taft was a Grand Boulevard in every sense of the word. It had the ingredients of a great urban space: monumentality heightened by pockets of intimacy, sweeping axial views, and most of all, a collection of architecture which could only be found in Manila and in no other city of the world. It was a landmark. Thankfully, the Burnham vision for Taft Avenue was allowed to exist for a while, at least, until our generation finally choked Taft with visual and environmental pollution. The avenue could have been among the most marvelous of urban spaces that we in Manila could have proudly shared with each other and the world. Taft Avenue is no more.”– Augusto F. Villalob
Enough Tough Love – It’s Time for Taft Love
The MNL ‘Ermita’ Limited-Edition Snapback
Vito Crew’ logo by Martin Santos; ‘Vito Crew Tour’ logo by The Kid Ninja.