Brand & Store Design for The Ind_pendent, an independent coffee co-op in the heart of the tech/design district in Toronto.
The Ind_pendent Cafe Co-op is located at 96 Spadina Avenue, Toronto, Canada (Photos of bare site)
Client was presented with a moodboard on a brand matrix. (Above) Strongest images from the moodboard indicating client preference. The client was searching for a laid-back urban vibe with the location of the cafe in the center of the city’s tech/design district.
Explored the possibility of a monogram. The design was selected to go with the final logo below as per client’s request.